Marketing Automation - Buy or Build: Which is Best?

Posted by Rich McElaney

Even though there's a rapidly growing list of marketing automation platforms available for businesses to streamline and automate their marketing processes, there is a sizable contingent of business owners who prefer to assemble and integrate their own solutions. Why would a business take the "build a solution" approach to one of "buying an all-in-one solution"? Let's take a look at some of the key factors involved. marketing automation software resized 600

The Case for "Building" Your Own Solution


1. Current investment in existing solutions.

Your business may already have a great website built on a solid content management system - like Wordpress. Your email platform may work exactly the way you want it to and is priced right. Maybe you're a whiz with Google Analytics and you get all you need and more from an analysis standpoint. You've been using Salesforce long enough to be comfortable with it's utility for your business. 

It's completely feasible that the combination of time, money and hard work invested in your solutions makes it easy to say no to an all-in-one solution. 

Read More

Tags: all-in-one marketing software, marketing automation platforms, marketing automation

Is Blogging All I Need for My Content Marketing Efforts?

Posted by Rich McElaney
Read More

Tags: landing pages, blogging, content creation, calls to action

What's The Right Price for Inbound Marketing Services?

Posted by Rich McElaney
Read More

Tags: inbound marketing service pricing, inbound marketing service prices

Outsourcing vs. Insourcing Your Blog - Which is Better?

Posted by Rich McElaney

There's a healthy amount of debate on the merits of outsourcing company blog writing versus insourcing it. Insourcing is just another way of stating that you'll either utilize existing internal resources or develop new ones to handle the execution of blog writing.

Read More

Tags: blog outsourcing, blog insourcing, content outsourcing

Does HubSpot Work for Small and Midsize Businesses?

Posted by Rich McElaney
Read More

Tags: marketing technology tools, marketing automation, small business marketing automation