Even though there's a rapidly growing list of marketing automation platforms available for businesses to streamline and automate their marketing processes, there is a sizable contingent of business owners who prefer to assemble and integrate their own solutions. Why would a business take the "build a solution" approach to one of "buying an all-in-one solution"? Let's take a look at some of the key factors involved.
The Case for "Building" Your Own Solution
1. Current investment in existing solutions.
Your business may already have a great website built on a solid content management system - like Wordpress. Your email platform may work exactly the way you want it to and is priced right. Maybe you're a whiz with Google Analytics and you get all you need and more from an analysis standpoint. You've been using Salesforce long enough to be comfortable with it's utility for your business.
It's completely feasible that the combination of time, money and hard work invested in your solutions makes it easy to say no to an all-in-one solution.