If you manage content creation for your business, it's highly likely that you use a spreadsheet to keep track of what you're doing. As you get more sophisticated with your content - which usually means creating more of it and diversifying the type of content you create - it becomes increasingly difficult to manage the process with a spreadsheet. I've been looking for ways to manage this process better and recently found a cloud-based app that not only lightens the load of content management, but adds some power, flexibility and added control along the way. It's called DivvyHQ. (Note: I am in no way affiliated with the company.)
I am still new to DivvyHQ but after going through their new user training I feel it can help me with my content creation efforts. What follows is a high level review of what I've discovered so far.
The first thing I noticed was the depth of Divvy's functionality. Not only does it provide calendar management, it helps manage content teams, the generation and cultivation of content ideas, provides a clearer view of your production process and helps you keep ahead of deadlines. When you login, you're greeted with a clean layout of the key areas of functionality. (I tend to skip over the traditional navigational tabs at the top of the page and work from the dashboard's visual layout). The four key areas displayed are:
- My Calendar - the snapshot provides a one week view (for the current week) and can be expanded to the current month view with a push of a button.
- My Content - this area provides a quick view of the content you're working on now (in sequential order based on the date of the last modification) and like the calendar view, can be switched to show a complete list of the content you're working on. What I like about this view is that it shows who's responsible for each content item, the type of content it is (blog post, article, eBook etc.) and its current status (approved, awaiting edits, parking lot etc.)
- Recent Activity - this area displays notes from team members that have been added to individual content items.
- Add New Content - this provides two ways to add new content - you can add ideas and "park" them in the parking lot (essentially a running repository for future content possibilities) or you can add a new content item directly and provide the necessary details right in this window. This feature comes in handy if you're brainstorming ideas for blog posts and a great idea comes up for a new eBook - you can quickly add those eBook thoughts and return to the more pressing task at hand and not lose momentum.