Harnessing the Benefits of Social Media

Posted by Rich McElaney

A few weeks ago, I wrote a post about the seven key benefits of social media. My intent in writing that post was to provide an overview of the benefits a business can derive from engaging in social media. I attended a local business networking meeting yesterday and as I listened to the various pitches from business owners about what they offer, it dawned on me that there was a critical gap in their pitches – a gap that I know extends to their social media engagement (for those who use social media – and not surprisingly, quite a few don't).  What’s the gap? It’s engagement without intent.

Read More

Tags: social media engagement, social media success, benefits of social media, social media, social media results

Social Media B2B: Understanding “Broadcast” vs. “Engagement”

Posted by Rich McElaney

social media icons

I spend a lot of time on social media. It's part of my business; social media is definitely one important aspect of this process we call inbound marketing.

Read More

Tags: social media B2B, social media marketing companies, benefits of social media, social media marketing