There's a healthy amount of debate on the merits of outsourcing company blog writing versus insourcing it. Insourcing is just another way of stating that you'll either utilize existing internal resources or develop new ones to handle the execution of blog writing.
A few weeks ago, I wrote about the decline of blogging activity in businesses. Even though this might be offset by increases in marketing activity in places like Twitter, Facebook or LinkedIn, it's still a disturbing trend to observe. There are numerous statistics that underscore the importance of a blog to a balanced inbound marketing plan - the most potent one may be this one from HubSpot: businesses that blog attract 55% more site visitors than businesses that don't.