As part of my business development efforts, I regularly speak with business leaders (CEOs, Presidents, CMOs, small business owners and marketing staff) about the things they're doing well and the areas they feel they're deficient in. The comments are widely scattered - ranging from discussions about marketing technology to what the best lead generation techniques are. For some strange reason (maybe it's me subconsciously guiding the discussion in a particular direction!) the subject of blogging comes up frequently. When it does, the reaction I get hasn't really changed much from the one I got one, three or five years ago - kind of a thousand-yard stare and eyes-glazing over reaction and a quick change of subject.