If you manage content creation for your business, it's highly likely that you use a spreadsheet to keep track of what you're doing. As you get more sophisticated with your content - which usually means creating more of it and diversifying the type of content you create - it becomes increasingly difficult to manage the process with a spreadsheet. I've been looking for ways to manage this process better and recently found a cloud-based app that not only lightens the load of content management, but adds some power, flexibility and added control along the way. It's called DivvyHQ. (Note: I am in no way affiliated with the company.)
There has been an upward shift in understanding the importance of content in generating traffic, leads and ultimately, incremental revenue, for businesses of all types. Typically, the succeeding realization is the need for efficiently managing content - from defining the topical direction of content to managing writing resources and deadlines. The critical tool for this job is the mighty content or editorial calendar.
Up until late June, I was publishing two blog posts per week here at brassCycle. For both personal and business reasons, I planned to take a short break from writing my blog, with the full intention of jumping right back into it. Well, that short break morphed into a long hiatus and I'm really paying the price right now! Instead of silently taking my lumps and quietly sliding back into my regular writing routine, I thought I would use this situation to emphasize the importance of blogging and illustrate its direct impact on site traffic. Might as well extract something beneficial from the carnage!
The moment anyone mentions the term “SEO,” either to content writers or to the inbound marketing team, it's very easy to get caught up in analyzing concepts such as keyword density and keyword positioning. While you can't ignore these concepts, over-emphasizing can make inbound marketing seem tedious, at best, or render your campaign less effective, at worst, because the content may sound stilted, forced or simply off-target.
Maybe you don't have the personnel who can maintain content development momentum for your inbound marketing efforts. Maybe you tried it with in-house writers and they just weren't cutting it -- or their other job duties were suffering because of their dedication to creating new content. (If this is the case, encourage these people by letting them write one or two things each month. Keep stoking their fire for inbound marketing. These people will be valuable players when it comes to interacting with your hired writers to create the best, most relevant content!)