If you're like many business owners or marketing professionals involved in B2B social media for your firm, you may feel as if you're tweeting, posting and sharing without a clear direction. Maybe you're doing social media B2B because “everybody is doing it,” but you're unsure how to track the results -- or even what results you should be tracking.
The concept of content curation has been popping up more frequently in conversations I’m having with business partners and clients. There’s a wide range of reasons for this but the most frequent discussion trigger is content creation. Just ask any blogger churning content out frequently what their key concerns are and somewhere in the top 5 lurks “consistently creating fresh and relevant content”.