How to Connect Content to Your Sales Process

Posted by Rich McElaney

There's an increasing number of companies - both large and small - that are putting more muscle into their content creation efforts - and that's a good thing. With this increase in content creation activity comes a challenge - to effectively connect the content to the appropriate stage of the sales process in order for it to have the greatest impact in generating incremental revenue.

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Tags: content creation, content development, content mapping