If you manage content creation for your business, it's highly likely that you use a spreadsheet to keep track of what you're doing. As you get more sophisticated with your content - which usually means creating more of it and diversifying the type of content you create - it becomes increasingly difficult to manage the process with a spreadsheet. I've been looking for ways to manage this process better and recently found a cloud-based app that not only lightens the load of content management, but adds some power, flexibility and added control along the way. It's called DivvyHQ. (Note: I am in no way affiliated with the company.)
There has been an upward shift in understanding the importance of content in generating traffic, leads and ultimately, incremental revenue, for businesses of all types. Typically, the succeeding realization is the need for efficiently managing content - from defining the topical direction of content to managing writing resources and deadlines. The critical tool for this job is the mighty content or editorial calendar.
One of the cornerstones of inbound marketing methodology is developing the capability to "get found" online. In order to make "getting found" a regular occurence and steadily increase the amount of traffic to your site, you need to create content. The general axiom is that the more content you create (yes, it needs to be relevant, useful to site visitors and in line with a sound keyword strategy), the better your chances of being found. But how much, and what type of, content is enough, really?