Landing Pages: What's the Best Way to Build One?

Posted by Rich McElaney

In a previous post, I wrote about consistently giving away valuable information - good content - as part of your inbound marketing strategy. One of the primary benefits of providing this information is getting a little something in return - that something is typically a full name and email address of the person downloading your content. A key component in obtaining this information is a landing page.

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Tags: landing pages, lead generation, inbound marketing, conversion