Calls to Action: What Are They and Why Do They Matter?

Posted by Rich McElaney

If you regularly spend time online you're highly subject to what I call "web drift". In an acute example of this phenomenon, I recall starting out on a search for small business' social media usage statistics and ending up looking at declassified satellite photos of Russian missile silos. I'm sure your web drifting patterns are uniquely personal, but we're all subject to drifting.

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Tags: lead generation, CTA, CTAs, calls to action