Where Are The Leads From My Site Traffic?

Posted by Rich McElaney

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I book-ended this week with an existing client meeting on Monday and a prospective client meeting on Friday and the essence of both conversations distilled down to a common focal point: generating leads from their sites.

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Tags: Content, How Tos, social media

Social Media – It’s All about Commitment

Posted by Rich McElaney

I’ve been working with a new client and have quickly come to the realization that they fall into a category I classify as “dabblers”. If you’re a consultant, work at a social media agency or are a social media virtual assistant – you may know this category all too well. Dabblers can exhibit a fairly wide range of external signs and behaviors so they are oftentimes difficult to correctly classify. They may have social presence and they may even have a strategic marketing plan in place. But there’s one irrefutable identifying attribute that all dabblers share and that’s a low level of commitment to social media.

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Tags: How Tos, strategy, business objectives, social media, social media measurement

Pumping Up Your Email Signature

Posted by Rich McElaney

If you are doing a good job of cultivating your social presence, it’s a good idea to let people know where you exist online. One of the preferred ways to do this is to add links to your social profile in your email signature. You can easily do this with most email programs out there – I use Outlook so the instructional steps will focus on how to quickly add this information to your Outlook signature.

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Tags: How Tos, promote, Email, Facebook, Linkedin, Twitter, email signatures, social media, Social Networks