Getting inbound marketing to work for your business takes an ongoing commitment to executing its key elements consistently. What's often overlooked is the preparatory process before the initial commitment. To get the most out of your inbound marketing efforts in the fastest amount of time, you'll benefit from thinking through the following issues. This is by no means a comprehensive list, but it should serve to provide the momentum to develop a solid plan.
As the intensity level ratchets up for marketers of all stripes - CMOs, VPs of Marketing, Directors of Marketing, Marketing Managers and small business owners - in their quest to develop and finalize their marketing plans for 2013, it's easy for them to get lost in the details of planning and stray from the strategic vision.
If you've been reading this blog for the past few months, you're starting to realize:
A few weeks ago, I posted about attending speed networking events to connect my knowledge of inbound marketing with the needs of local business owners. I've come away from these events with new insight into what services my prospects need, the gaps in their knowledge when it comes to inbound marketing and social media B2B, the distance between where they want to be in social media and where they really are, and (of course) stacks of business cards.
If you're shopping around for a social media firm, you might be considering various social media packages. Most often, social media packages will include some variation of the following: