Getting Results with an Inbound Marketing Firm

Posted by Rich McElaney

When business owners and company marketing departments hire outside firms, such as inbound marketing or social media companies, to manage and implement activities outside of their own core competencies, many often hope the outside firm will take care of the heavy lifting, permitting the in-house staff to be largely “hands-off” in the process.

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Tags: social media firm, inbound marketing strategy, inbound marketing plan, inbound marketing, inbound marketing firm

Five Ways to Invite Engagement In Your B2B Social Media Efforts

Posted by Rich McElaney

We recently reviewed “broadcast” vs. “engagement” in B2B social media efforts. In short, I described engagement (in part) as “making friends.” When you engage someone in your social media stream, they're interested in what you have to say. They want to reply. It's a two-way conversation.

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Tags: social media success, inbound marketing plan, social media B2B, inbound marketing, social media marketing

Why Inbound Marketing is Like Getting in Shape

Posted by Rich McElaney
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Tags: inbound marketing success, inbound marketing plan, inbound marketing measurement

Content Curation: Its Role in a Successful Inbound Marketing Plan

Posted by Rich McElaney
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Tags: inbound marketing success, social media optimization, inbound marketing plan, content curation