If you're shopping around for a social media firm, you might be considering various social media packages. Most often, social media packages will include some variation of the following:
When business owners and company marketing departments hire outside firms, such as inbound marketing or social media companies, to manage and implement activities outside of their own core competencies, many often hope the outside firm will take care of the heavy lifting, permitting the in-house staff to be largely “hands-off” in the process.
Last week, we took a look at various ways to determine if your inbound marketing plan is working. We discussed establishing baseline metrics for the key components of your inbound marketing strategy.