Writing for People, Not for Search Engines

Posted by Rich McElaney

The moment anyone mentions the term “SEO,” either to content writers or to the inbound marketing team, it's very easy to get caught up in analyzing concepts such as keyword density and keyword positioning. While you can't ignore these concepts, over-emphasizing can make inbound marketing seem tedious, at best, or render your campaign less effective, at worst, because the content may sound stilted, forced or simply off-target.

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Tags: Content, content creation, Increasing site traffic, inbound marketing strategy, inbound marketing

Everything You Need to Know to Get Started Blogging

Posted by Rich McElaney

 

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Tags: relevant content, blogging, Increasing site traffic, business objectives, inbound marketing

Building a Business Strategy for Inbound Marketing

Posted by Rich McElaney

“We need a new website!”inbound marketing plan

“We really need to commit to blogging next year!”

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Tags: Increasing site traffic, inbound marketing strategy, inbound marketing

Why Inbound Marketing Succeeds Where Outbound Marketing Fails

Posted by Rich McElaney

In the first post of our Inbound Marketing Strategy series, we explored three weaknesses of outbound marketing. In short:

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Tags: lead generation, Increasing site traffic, inbound marketing