The moment anyone mentions the term “SEO,” either to content writers or to the inbound marketing team, it's very easy to get caught up in analyzing concepts such as keyword density and keyword positioning. While you can't ignore these concepts, over-emphasizing can make inbound marketing seem tedious, at best, or render your campaign less effective, at worst, because the content may sound stilted, forced or simply off-target.
“We need a new website!”
“We really need to commit to blogging next year!”
In the first post of our Inbound Marketing Strategy series, we explored three weaknesses of outbound marketing. In short: