Whenever I'm out and about and someone discovers what I do for a living, it's inevitable that the subject of blogging will come up (I'll bring it up if they don't!). If I were to distill the range of questions about blogging to a simple, recurring query - it would be: What's the deal with blogging?
If you regularly spend time online you're highly subject to what I call "web drift". In an acute example of this phenomenon, I recall starting out on a search for small business' social media usage statistics and ending up looking at declassified satellite photos of Russian missile silos. I'm sure your web drifting patterns are uniquely personal, but we're all subject to drifting.
Up until late June, I was publishing two blog posts per week here at brassCycle. For both personal and business reasons, I planned to take a short break from writing my blog, with the full intention of jumping right back into it. Well, that short break morphed into a long hiatus and I'm really paying the price right now! Instead of silently taking my lumps and quietly sliding back into my regular writing routine, I thought I would use this situation to emphasize the importance of blogging and illustrate its direct impact on site traffic. Might as well extract something beneficial from the carnage!
In a previous post, I wrote about consistently giving away valuable information - good content - as part of your inbound marketing strategy. One of the primary benefits of providing this information is getting a little something in return - that something is typically a full name and email address of the person downloading your content. A key component in obtaining this information is a landing page.
In the first post of our Inbound Marketing Strategy series, we explored three weaknesses of outbound marketing. In short: