Inbound Marketing - Everyone Sells

Posted by Rich McElaney

Although the two words -- sales & marketing -- are often uttered in the same breath, there exists in the business world a great divide between the sales force and marketing team. Marketing people don't “close.” The marketers are the “idea” people, the creative ones, while it's the sales force that drives the bottom line (provided they follow up on the leads provided by the marketing team, that is).

The salespeople make the money for the company (provided the marketers don't screw up and fail to share the hot leads.) Traditionally, each side has looked down (maybe just a little bit, and maybe secretly) at the other.

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Tags: marketing with social media, social media success, inbound marketing

What Am I Supposed to Do About Google+?

Posted by Rich McElaney

Man w distressed face 300x275

I had a very interesting conversation with a client the other day about Google+. The conversation covered a fair amount of territory but the essence was this: “we’ve spent a lot of time, effort, energy and money on setting up our Facebook page and now we have to start all over again with Google+???”

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Tags: about social media, strategic planning, marketing with social media, social media, marketing planning