Everything You Need to Know to Get Started Blogging

Posted by Rich McElaney

 

Read More

Tags: relevant content, blogging, Increasing site traffic, business objectives, inbound marketing

Three Ways to Develop Buyer Personas

Posted by Rich McElaney
Read More

Tags: relevant content, content creation, buyer persona, inbound marketing strategy, buyer personas, inbound marketing

Leveraging Inbound Marketing in 2012

Posted by Rich McElaney

Leveraging inbound marketing If you're a business owner or a marketing executive, you may have heard the terms “push” or “pull” marketing, sometimes called inbound and outbound marketing or even permission-based marketing vs. “interruption” marketing. But you may be fuzzy on the definitions of these different marketing tactics -- or how to employ them effectively in your business.

Read More

Tags: relevant content, lead generation, inbound marketing

Content Curation – What’s In It For You?

Posted by Rich McElaney

The concept of content curation has been popping up more frequently in conversations I’m having with business partners and clients. There’s a wide range of reasons for this but the most frequent discussion trigger is content creation. Just ask any blogger churning content out frequently what their key concerns are and somewhere in the top 5 lurks “consistently creating fresh and relevant content”.

Read More

Tags: Content, relevant content, content curation