If you're a business owner or a marketing executive, you may have heard the terms “push” or “pull” marketing, sometimes called inbound and outbound marketing or even permission-based marketing vs. “interruption” marketing. But you may be fuzzy on the definitions of these different marketing tactics -- or how to employ them effectively in your business.
The concept of content curation has been popping up more frequently in conversations I’m having with business partners and clients. There’s a wide range of reasons for this but the most frequent discussion trigger is content creation. Just ask any blogger churning content out frequently what their key concerns are and somewhere in the top 5 lurks “consistently creating fresh and relevant content”.