Social Media and the Four Stages of Competence

Posted by Rich McElaney

The Four Stages of Competence is a learning model attributed to Noel Burch at Gordon Training International in the early 70's. The basic premise is that as a person attempts to learn a new skill, they progress through each of the four stages prior to attaining some level of mastery of the skill. I first encountered this model in a sales training class for a marketing company I worked for in the late 80's and I remember thinking it had a pretty strong correlation to the level of awareness our prospect base had of the services and solutions we offered. That awareness, or lack thereof, extended to prospects' ability to objectively assess the root causes that made them solid candidates for our services.

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Tags: social media success, social media, social media competency

Social Media – The Great Digital Divide

Posted by Rich McElaney

I’ve had the good fortune of primarily working with larger clients with the budget and support staff that allow them to experiment with their marketing in a way that elevates long-term success. Recently, I ‘ve been spending a fair amount of time with smaller businesses and a picture is quickly emerging - and it’s one that causes me no small level of angst. The picture is of a sizable digital divide between the haves and have-nots, the enlightened and the uninformed, the successful practitioners and the frustrated masses.

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Tags: social media success, social media, strategic marketing plan

Harnessing the Benefits of Social Media

Posted by Rich McElaney

A few weeks ago, I wrote a post about the seven key benefits of social media. My intent in writing that post was to provide an overview of the benefits a business can derive from engaging in social media. I attended a local business networking meeting yesterday and as I listened to the various pitches from business owners about what they offer, it dawned on me that there was a critical gap in their pitches – a gap that I know extends to their social media engagement (for those who use social media – and not surprisingly, quite a few don't).  What’s the gap? It’s engagement without intent.

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Tags: social media engagement, social media success, benefits of social media, social media, social media results

Social Media B2B: How Much Should You Give Away?

Posted by Rich McElaney
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Tags: inbound marketing success, blogging, inbound marketing strategy, social media, strategic marketing plan

Social Media Optimization: Three Steps to Building a Better Network

Posted by Rich McElaney

 

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Tags: social media optimization, social media success, social media, social media network