Inbound Marketing: No Need to Fear the Unknown

Posted by Rich McElaney

I got some interesting responses in regard to my comparison of inbound marketing and getting in shape in this post. As I mentioned, I was hesitant to bring up the analogy because so many people think of dieting as painful and dreaded. Of course, I don't want anyone reading this to think of inbound marketing in that way. It's such a valuable methodology and I really want to see more business owners and marketing executives applying it with positive results.

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Tags: inbound marketing service package, social media B2B, integrated marketing plan, inbound marketing

Does Inbound Marketing Mean I Can Give Up Those Chamber Meetings?

Posted by Rich McElaney

A few weeks ago, I posted about attending speed networking events to connect my knowledge of inbound marketing with the needs of local business owners. I've come away from these events with new insight into what services my prospects need, the gaps in their knowledge when it comes to inbound marketing and social media B2B, the distance between where they want to be in social media and where they really are, and (of course) stacks of business cards.

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Tags: inbound marketing plan, social media B2B, inbound marketing, social media marketing

Seven Benefits of Social Media B2B Engagement

Posted by Rich McElaney

If you're like many business owners or marketing professionals involved in B2B social media for your firm, you may feel as if you're tweeting, posting and sharing without a clear direction. Maybe you're doing social media B2B because “everybody is doing it,” but you're unsure how to track the results -- or even what results you should be tracking.

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Tags: content creation, social media B2B, social media, inbound marketing, content curation, social media marketing

Five Ways to Invite Engagement In Your B2B Social Media Efforts

Posted by Rich McElaney

We recently reviewed “broadcast” vs. “engagement” in B2B social media efforts. In short, I described engagement (in part) as “making friends.” When you engage someone in your social media stream, they're interested in what you have to say. They want to reply. It's a two-way conversation.

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Tags: social media success, inbound marketing plan, social media B2B, inbound marketing, social media marketing

Social Media B2B: Understanding “Broadcast” vs. “Engagement”

Posted by Rich McElaney

social media icons

I spend a lot of time on social media. It's part of my business; social media is definitely one important aspect of this process we call inbound marketing.

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Tags: social media B2B, social media marketing companies, benefits of social media, social media marketing