Social Media and the Four Stages of Competence

Posted by Rich McElaney

The Four Stages of Competence is a learning model attributed to Noel Burch at Gordon Training International in the early 70's. The basic premise is that as a person attempts to learn a new skill, they progress through each of the four stages prior to attaining some level of mastery of the skill. I first encountered this model in a sales training class for a marketing company I worked for in the late 80's and I remember thinking it had a pretty strong correlation to the level of awareness our prospect base had of the services and solutions we offered. That awareness, or lack thereof, extended to prospects' ability to objectively assess the root causes that made them solid candidates for our services.

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Tags: social media success, social media, social media competency