In my last post, I wrote about one of the more frequently asked questions about Inbound Marketing – (you can find that here) – and wanted to follow that up with another oft-asked question – how will I know if my inbound marketing investment is paying off?
I’ve been working with a new client and have quickly come to the realization that they fall into a category I classify as “dabblers”. If you’re a consultant, work at a social media agency or are a social media virtual assistant – you may know this category all too well. Dabblers can exhibit a fairly wide range of external signs and behaviors so they are oftentimes difficult to correctly classify. They may have social presence and they may even have a strategic marketing plan in place. But there’s one irrefutable identifying attribute that all dabblers share and that’s a low level of commitment to social media.