The Social Media Buffet

Posted by Rich McElaney

social media dessert resized 600

Everyone has that local restaurant which serves up a whopping, all-you-can-eat buffet that, at or about the mid-way point of the meal, causes you to seriously reconsider the load you put on your plate. I'm talking about that button-popping, bench-splitting fully satiated point where even though your eyes are seriously scanning the dessert section your brain and stomach are in four-alarm overload mode. I think we've all been there at some point in our lives.

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Tags: social media plan, social marketing plan, social media success, strategic marketing plan

Social Media – The Great Digital Divide

Posted by Rich McElaney

I’ve had the good fortune of primarily working with larger clients with the budget and support staff that allow them to experiment with their marketing in a way that elevates long-term success. Recently, I ‘ve been spending a fair amount of time with smaller businesses and a picture is quickly emerging - and it’s one that causes me no small level of angst. The picture is of a sizable digital divide between the haves and have-nots, the enlightened and the uninformed, the successful practitioners and the frustrated masses.

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Tags: social media success, social media, strategic marketing plan

Social Media B2B: How Much Should You Give Away?

Posted by Rich McElaney
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Tags: inbound marketing success, blogging, inbound marketing strategy, social media, strategic marketing plan

The Role of a Social Media Assistant in a Strategic Marketing Plan

Posted by Rich McElaney

If you've been reading this blog for the past few months, you're starting to realize:

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Tags: inbound marketing plan, social media assistant, inbound marketing, strategic marketing plan, social media VA