Social Media – It’s All about Commitment

Posted by Rich McElaney

I’ve been working with a new client and have quickly come to the realization that they fall into a category I classify as “dabblers”. If you’re a consultant, work at a social media agency or are a social media virtual assistant – you may know this category all too well. Dabblers can exhibit a fairly wide range of external signs and behaviors so they are oftentimes difficult to correctly classify. They may have social presence and they may even have a strategic marketing plan in place. But there’s one irrefutable identifying attribute that all dabblers share and that’s a low level of commitment to social media.

Read More

Tags: How Tos, strategy, business objectives, social media, social media measurement

How Do You Want to Get Found?

Posted by Rich McElaney

I recently had a spirited discussion and subsequently went through an interesting exercise with a client’s sales team. The subject? Should we reflect our presence on social networks on our business cards and on our email signatures?

Read More

Tags: strategy, promote, social address, Facebook, Linkedin, Twitter, social media

Hey – It’s About Time! The Top 5 Reasons For Blogging. (Mine)

Posted by Rich McElaney

Break out the champagne and bring on the band – after threatening to blog for the last six years and discounting the few feeble attempts that weren’t sustained, I have finally committed to an all out push into blogging! Why now? Great question and the answer lies in and around the following five reasons.

Read More

Tags: strategy, General, blogging, social media