In order for your business to be found online, the amount, quality and relevance of the content you produce has a direct impact on how much traffic you get on your site. While it's tempting to jump right in and start cranking out content, the more productive approach is to develop a content strategy. For your content to have the greatest impact, your content strategy must tie into your overall marketing strategy (which should align with your business objectives - more on that here.)
Below, you'll find the individual components within a good content marketing strategy, with a little detail on how they fit into the overall content picture.
Site Content - good site content draws visitors into the site and validates for the search engines the topical focus of the site.
Blog Content - blog content is typically the most dynamic content section on your site. Each new post is considered an indexable page by the search engines, so the more frequently you blog the higher your page content is - which is favorable for search engine optimization.
Landing Page Content - working with your Call to Action graphics, landing page content has to be compelling in order to drive more visitors to fill out your landing page forms. There are two aspects to landing page content - it's the copy right on your landing page and it's also the downloadable content you offered to entice visitors to fill out your landing page form. They need to work well together to increase your form conversions.
Email Content - how many times has an email headline piqued your interest and then the email content doesn't perpetuate the headline's promise?
Long Form Content - articles, whitepapers, case studies and research reports are good examples of long form content. This type of content provides prospective customers with insight into your experience, philosophy, expertise, style and thought leadership.